Editorials and The Environment:
In the late 1980’s I worked for a small environmental startup company as their staff R&D chemist. A very well known Texas editorialist, now deceased, wrote a flippant article about our proposed process and chemicals in general. After reading the editorial, I asked our VP if we planned to respond. He replied, “No!” My next question was, “Why?” The VP stated, "If we reply, the editorialist will write another editorial. If we don’t reply, the editorial will be forgotten and disappear off the “radar screen.” Indeed, no more was written about our company, chemicals or our process.
What I learned was, sometimes, the best reply is no reply.